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The History of Social Marketing in Europe: The Story So Far

Merritt, R.K., Kamin, T., Hussenöder, F., Huibregtsen, J. (2017) The History of Social Marketing in Europe: The Story So Far. Social Marketing Quarterly, 23 (4). pp. 291-301. ISSN 1524-5004. E-ISSN 1539-4093. (doi:10.1177/1524500417732771) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:64724)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Official URL:
http://dx.doi.org/10.1177/1524500417732771

Abstract

This article presents the ways in which social marketing has been used in Europe, the contribution it has made to tackling major health issues, and the challenges it has faced. The extent to which social marketing is used varies greatly across Europe, although the past decade has seen a rise in EU-wide funded Social Marketing Programs. Despite the inconsistent and rather sporadic use of social marketing in Europe, some of the European aid organizations continue to fund numerous social marketing programs in developing countries. The European social marketing community need to continue to work together to promote its value and gain continued political buy-in for the discipline.

Item Type: Article
DOI/Identification number: 10.1177/1524500417732771
Uncontrolled keywords: innovations, best practices, partnerships, best practices, international, audience
Subjects: H Social Sciences > HM Sociology
Divisions: Divisions > Division for the Study of Law, Society and Social Justice > School of Social Policy, Sociology and Social Research > Centre for Health Services Studies
Depositing User: Paula Loader
Date Deposited: 24 Nov 2017 15:01 UTC
Last Modified: 29 Oct 2021 14:37 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/64724 (The current URI for this page, for reference purposes)

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