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Rising to the Challenge: Fundraising for Unpopular Causes

Body, Alison and Breeze, Beth (2015) Rising to the Challenge: Fundraising for Unpopular Causes. Project report. University of Kent, Kent, UK

Abstract

This report makes a contribution to understanding the distribution of philanthropic support, alongside whether and how it can be altered in favour of causes that are perceived to be less popular. The introduction sets the scene by describing the current distribution of voluntary income to different charitable beneficiaries in the UK. This is followed by a review of insights from research into charitable giving and how it helps us to better understand the distributional pattern of donations. Chapters 4 and 5 identify barriers that affect the positioning of causes and their ability to attract voluntary donations, with ten case studies illustrating how they have succeeded in surmounting those barriers and countered prevailing trends. The final section summarises what can be done to increase the flow of donated funds to charities that feel themselves to be ‘unpopular causes’, and the report ends with a useful tool to help charities understand which barriers may be preventing them from maximising their philanthropic income.

Item Type: Monograph (Project report)
Projects: [UNSPECIFIED] Rising to the Challenge: A study of philanthropic support for unpopular causes
Uncontrolled keywords: Fundraising; Charity; Donors; Philanthropists
Subjects: H Social Sciences > HV Social pathology. Social and public welfare > HV40 Charities
H Social Sciences > HV Social pathology. Social and public welfare > HV27 Philanthropists
Divisions: Faculties > Social Sciences > School of Social Policy Sociology and Social Research > Social Policy
Depositing User: Beth Breeze
Date Deposited: 23 Nov 2017 11:31 UTC
Last Modified: 29 May 2019 19:53 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/64652 (The current URI for this page, for reference purposes)
Body, Alison: https://orcid.org/0000-0003-0421-5159
Breeze, Beth: https://orcid.org/0000-0002-9458-9404
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