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Innovation, market segmentation and entrepreneurship in services: The case of the hotel industry

Howells, Jeremy and Lowe, Michelle (2018) Innovation, market segmentation and entrepreneurship in services: The case of the hotel industry. In: Cook, Gary and Johns, Jennifer and McDonald, Frank and Beaverstock, Jonathan and Pandit, Naresh, eds. The Routledge Companion to the Geography of International Business. Routledge Companions in Business, Management and Marketing . Routledge. ISBN 978-1-138-95334-5. E-ISBN 978-1-315-66737-9. (doi:10.4324/9781315667379-29) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:63978)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Official URL
http://dx.doi.org/10.4324/9781315667379-29
Item Type: Book section
DOI/Identification number: 10.4324/9781315667379-29
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Divisions > Kent Business School - Division > Department of Marketing, Entrepreneurship and International Business
Depositing User: Jeremy Howells
Date Deposited: 12 Oct 2017 15:27 UTC
Last Modified: 06 Oct 2021 15:17 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/63978 (The current URI for this page, for reference purposes)
Howells, Jeremy: https://orcid.org/0000-0002-8964-9521
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