Using Attribute Importance Rankings Within Discrete Choice Experiments: An Application to Valuing Bread Attributes

Balcombe, Kelvin and Bitzios, Michail and Fraser, Iain M and Haddock-Fraser, Janet (2014) Using Attribute Importance Rankings Within Discrete Choice Experiments: An Application to Valuing Bread Attributes. Journal of Agricultural Economics, 65 (2). pp. 446-462. ISSN 0021-857X. E-ISSN 1477-9552. (doi:https://doi.org/10.1111/1477-9552.12051) (Full text available)

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http://dx.doi.org/10.1111/1477-9552.12051

Abstract

We present a new Bayesian econometric specification for a hypothetical Discrete Choice Experiment (DCE) incorporating respondent ranking information about attribute importance. Our results indicate that a DCE debriefing question that asks respondents to rank the importance of attributes helps to explain the resulting choices. We also examine how mode of survey delivery (online and mail) impacts model performance, finding that results are not substantively affected by the mode of survey delivery. We conclude that the ranking data are a complementary source of information about respondent utility functions within hypothetical DCEs.

Item Type: Article
Subjects: H Social Sciences
Divisions: Faculties > Social Sciences > School of Economics
Depositing User: Iain Fraser
Date Deposited: 03 Oct 2017 15:31 UTC
Last Modified: 03 Oct 2017 15:32 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/63718 (The current URI for this page, for reference purposes)
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