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Global consolidation of industries and business failures: insights from brick-and-mortar and online outlets

Amankwah-Amoah, J. (2018) Global consolidation of industries and business failures: insights from brick-and-mortar and online outlets. International Journal of Comparative Management, 1 (2). pp. 185-201. ISSN 2514-4111. E-ISSN 2514-412X. (doi:10.1504/IJCM.2018.10014359) (KAR id:63684)


Although online platforms are increasingly seen as a linchpin for firms competing in the 21st century, our understanding of competition between the traditional brick-and-mortar and online outlets, and how this can lead to different types of business failures, remains limited. In the light of the disjointed nature of the current streams of research, we propose an integrated framework that classifies the differential effects of online and brick-and-mortar competition. Based on a review of the literature, the study identified four competitive dynamics, i.e. bricks vs. bricks; clicks vs. bricks; clicks vs. clicks and brick-and-click, and explores how they can lead to different kinds of business. It is contended that the failure rate is likely to rise for small firms that adopt a sole brick-and-mortar strategy largely due to the risk of becoming research shops. The study contributes to comparative strategic management literature by shedding light on the evolution of online and offline management strategies and practices across the globe. In this direction, the study provides insights on some aspects both universal and country-specific features in the evolution of online and offline. The analysis highlights the importance of championing successful blending of both online and offline platforms.

Item Type: Article
DOI/Identification number: 10.1504/IJCM.2018.10014359
Uncontrolled keywords: online shopping; bricks-and-mortar shops; technology; internet; business failure
Subjects: H Social Sciences
Divisions: Divisions > Kent Business School - Division > Department of Marketing, Entrepreneurship and International Business
Depositing User: Joseph Amankwah-Amoah
Date Deposited: 01 Oct 2017 10:19 UTC
Last Modified: 09 Dec 2022 06:29 UTC
Resource URI: (The current URI for this page, for reference purposes)

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