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Did the nonprofit sector become strategic regarding working with businesses?

Al-Tabbaa, O. (2015) Did the nonprofit sector become strategic regarding working with businesses? In: The Strategic Management Society 35th Annual International Conference,, 3-6 Oct 2015, Denver, Colorado, USA.. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Official URL
http://eprints.hud.ac.uk/id/eprint/24259/

Abstract

Nonprofit-business collaboration (NBC) has become an important value creation mechanism for both society and businesses. This value creation process, however, has been rarely considered from the nonprofit perspective, in particular how they plan to attract prospective business partners. We address this gap by investigating the website content of NPOs that actively engage with the business sector. The results show that active-in-collaboration NPOs do have a strategic orientation towards the collaboration with the business sector. Importantly, the analysis reveals four common attributes across the sample, which provide insights into the features of the NBC strategy from the NPOs standpoint.

Item Type: Conference or workshop item (Paper)
Subjects: H Social Sciences
H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School
Faculties > Social Sciences > Kent Business School > International Business and Strategy
Depositing User: Tracey Pemble
Date Deposited: 27 Sep 2017 15:36 UTC
Last Modified: 01 Aug 2019 10:42 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/63614 (The current URI for this page, for reference purposes)
Al-Tabbaa, O.: https://orcid.org/0000-0003-2669-4576
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