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Corporate Social Responsibility That “Pays”: A Strategic Approach to CSR for SMEs

Stoian, Carmen, Gilman, Mark W. (2016) Corporate Social Responsibility That “Pays”: A Strategic Approach to CSR for SMEs. Journal of Small Business Management, 55 (1). pp. 5-31. ISSN 0047-2778. E-ISSN 1540-627X. (doi:10.1111/jsbm.12224) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided) (KAR id:62965)

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http://dx.doi.org/10.1111/jsbm.12224

Abstract

This study adopts a strategic approach to corporate social responsibility (CSR), puts forward a model of CSR activities that enhance small and medium enterprises (SMEs) growth, and argues that by aligning CSR activities with the competitive strategy of the firm, SMEs enhance firm growth. We test this model using multinomial logistic analysis and data from a survey with 211 U.K.-based SMEs. We find that CSR activities related to the community enhance firm growth for all SMEs, but especially for firms adopting a cost leadership strategy, and that CSR activities related to the workforce are crucial to avoid sales decline, especially for SMEs adopting a differentiation or a quality-driven strategy. We also find that environment-related CSR activities are not beneficial for SMEs' growth and that human rights–related CSR activities slow growth for firms adopting a differentiation or a quality-driven strategy. Finally, we put forward managerial and policy recommendations.

Item Type: Article
DOI/Identification number: 10.1111/jsbm.12224
Uncontrolled keywords: Social responsibility of business; Growth of small business; Small business management; Financial performance; Organizational performance
Subjects: H Social Sciences
Divisions: Faculties > Social Sciences > Kent Business School
Depositing User: Carmen Stoian
Date Deposited: 29 Aug 2017 15:23 UTC
Last Modified: 25 Jun 2020 09:24 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/62965 (The current URI for this page, for reference purposes)
Stoian, Carmen: https://orcid.org/0000-0001-9329-8181
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