Tang, Z, Liu, Y-L (2015) An exploratory study of the moderating effect of co-creation between consumer involvement and brand attitude on consumer buying intention,. In: SIBR Conference Proceedings (ISSN: 2223-5078). . (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:62523)
| The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. | |
| Official URL: http://sibresearch.org/uploads/3/4/0/9/34097180/si... |
| Item Type: | Conference or workshop item (Proceeding) |
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| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Divisions > Kent Business School - Division > Kent Business School (do not use) |
| Depositing User: | Yu-Lun Liu |
| Date Deposited: | 02 Aug 2017 10:41 UTC |
| Last Modified: | 23 Jan 2023 08:16 UTC |
| Resource URI: | https://kar.kent.ac.uk/id/eprint/62523 (The current URI for this page, for reference purposes) |
University of Kent Author Information
Liu, Y-L.
| Creator's ORCID: |
 https://orcid.org/0000-0002-9574-447X
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