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An exploratory study of the moderating effect of co-creation between consumer involvement and brand attitude on consumer buying intention,

Tang, Z, Liu, Y-L (2015) An exploratory study of the moderating effect of co-creation between consumer involvement and brand attitude on consumer buying intention,. In: SIBR Conference Proceedings (ISSN: 2223-5078). . (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Official URL
http://sibresearch.org/uploads/3/4/0/9/34097180/si...
Item Type: Conference or workshop item (Proceeding)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Yu-Lun Liu
Date Deposited: 02 Aug 2017 10:41 UTC
Last Modified: 29 May 2019 19:16 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/62523 (The current URI for this page, for reference purposes)
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