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Hedonic Analysis of Consumers’ Valuation of Country of Origin of Meat in the United Kingdom

Fraser, Iain M, Hussein, Mohamud (2017) Hedonic Analysis of Consumers’ Valuation of Country of Origin of Meat in the United Kingdom. Journal of Agricultural Economics, 69 (1). pp. 182-198. ISSN 0021-857X. E-ISSN 1477-9552. (doi:10.1111/1477-9552.12232) (KAR id:62127)


We estimate the implicit prices consumers are willing to pay for country of origin labels, using hedonic price methods and panel data for meat and meat products in the United Kingdom (UK). Our results show that consumers place significant value on origin information across fresh and processed meat products, especially since the horsemeat incident in 2013. The findings also suggest that retailers have increased the use of voluntary labelling of processed meat products since the incident. Hence, further extension of existing mandatory labelling requirements to processed meat products may not be required at least in the short term.

Item Type: Article
DOI/Identification number: 10.1111/1477-9552.12232
Projects: Consumer Preferences Regarding Country of Origin Labelling of Meat
Uncontrolled keywords: Consumer Preference, Hedonic Price, Meat, Country of Origin Labelling, UK
Subjects: H Social Sciences > HB Economic Theory
Divisions: Divisions > Division of Human and Social Sciences > School of Economics
Funders: [37325] UNSPECIFIED
Depositing User: Iain Fraser
Date Deposited: 23 Aug 2017 11:00 UTC
Last Modified: 04 Mar 2024 18:07 UTC
Resource URI: (The current URI for this page, for reference purposes)

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