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Assessing tourists' cognitive, emotional and behavioural reactions to an unethical destination incident

Breitsohl, J., Garrod, B. (2015) Assessing tourists' cognitive, emotional and behavioural reactions to an unethical destination incident. Tourism Management, 54 . pp. 209-220. ISSN 0261-5177. (doi:10.1016/j.tourman.2015.11.004) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Official URL
http://dx.doi.org/10.1016/j.tourman.2015.11.004

Abstract

Studies of how tourists react to unethical incidents in destinations are scarce. Based on an online survey (n = 1350) and grounded in cognitive appraisal theory, this study examines people's reactions to a hypothetical breach of ethics at a tourism destination. Results from a structural equation model suggest that the more severe the incident and the greater the attribution of responsibility to agencies within the destination, the more likely it is that an individual will develop hostile emotions toward the destination. The tourist may then decide to avoid the incident emotionally or to spread negative word of mouth (WOM) about it. The study also highlights the importance of a positive destination image in reducing hostile emotions during such incidents. Moreover, tourists will be more likely to re-visit a destination if they choose to avoid engaging emotionally with an unethical incident and less likely to do so if they spread negative WOM. © 2015 The Authors.

Item Type: Article
DOI/Identification number: 10.1016/j.tourman.2015.11.004
Uncontrolled keywords: cognition; coping strategy; ethics; psychology; tourist behavior; tourist destination
Subjects: H Social Sciences
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Jan Breitsohl
Date Deposited: 14 Jun 2017 13:36 UTC
Last Modified: 29 May 2019 19:09 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/62071 (The current URI for this page, for reference purposes)
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