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Consumer Preferences regarding Country of Origin Labelling of Meat - FA0156

Fraser, Iain M and Balcombe, Kelvin and Hussein, Mohamud and Bradley, Dylan (2015) Consumer Preferences regarding Country of Origin Labelling of Meat - FA0156. Project report. DEFRA, London, UK (KAR id:61764)

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In this report we present our findings and conclusions on the economics of country of

need for this research was motivated by recent EU legislation regarding how meat

research were:

1. To review and synthesise the existing literature to identify and understand UK

ascertain consumer perception of the relative importance of different labelling

goat and poultry) in fresh, chilled, frozen format plus meat used as an


1. We designed and conducted 12 hypothetical CEs via six online survey

extensive review of the antecedent literature. This review revealed an extensive set

extensive discussions and a small pilot study. The scope and coverage of products

estimated WTP for CoOL and various other product attributes.

2. We designed and implemented an additional hypothetical CE employing eyetracking (ET). The ET CE examined respondent attention and attendance to

survey results yielding information in relation to how well respondents engaged with

provide a means by which to assess the internal validity of the results provided by

study using data obtained from Kantar. This piece of analysis allowed us to see the

data allowed us to assess the external validity of our CE results.

Item Type: Monograph (Project report)
Uncontrolled keywords: Country of origin, meat products, survey results, consumer willingness to pay for country of origin labels
Subjects: H Social Sciences > HB Economic Theory
S Agriculture > S Agriculture (General)
Divisions: Divisions > Division of Human and Social Sciences > School of Economics
Depositing User: Iain Fraser
Date Deposited: 17 May 2017 15:17 UTC
Last Modified: 16 Feb 2021 13:45 UTC
Resource URI: (The current URI for this page, for reference purposes)
Fraser, Iain M:
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