Lee, Soo Hee, Lee, Jin Woo (2016) Art Fairs as a Medium for Branding Young and Emerging Artists: The Case of Frieze London. The Journal of Arts Management, Law, and Society, 46 (3). pp. 95-106. ISSN 1063-2921. (doi:10.1080/10632921.2016.1187232) (KAR id:61534)
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Official URL https://doi.org/10.1080/10632921.2016.1187232 |
Abstract
While previous researchers have attempted to explain the uncertain quality of visual arts with reference to branding theory, they have overlooked the role of art fairs. Socio-cultural approaches to branding allow us to explore the function of intermediaries in valuing contemporary arts. This article aims to analyze the role of art fairs in the process of branding young and emerging artists. In particular, a prestigious art fair, Frieze London, serves as an instrumental case study for developing a systematic understanding of art fairs in terms of valuing and branding contemporary art.
Item Type: | Article |
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DOI/Identification number: | 10.1080/10632921.2016.1187232 |
Uncontrolled keywords: | Art fair, brand, contemporary arts, cultural branding, Frieze London, intermediaries, young and emerging artists |
Divisions: | Faculties > Social Sciences > Kent Business School |
Depositing User: | Soo Hee Lee |
Date Deposited: | 21 Apr 2017 15:09 UTC |
Last Modified: | 06 May 2020 03:16 UTC |
Resource URI: | https://kar.kent.ac.uk/id/eprint/61534 (The current URI for this page, for reference purposes) |
Lee, Soo Hee: | ![]() |
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