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Art Fairs as a Medium for Branding Young and Emerging Artists: The Case of Frieze London

Lee, Soo Hee, Lee, Jin Woo (2016) Art Fairs as a Medium for Branding Young and Emerging Artists: The Case of Frieze London. The Journal of Arts Management, Law, and Society, 46 (3). pp. 95-106. ISSN 1063-2921. (doi:10.1080/10632921.2016.1187232) (KAR id:61534)

Abstract

While previous researchers have attempted to explain the uncertain quality of visual arts with reference to branding theory, they have overlooked the role of art fairs. Socio-cultural approaches to branding allow us to explore the function of intermediaries in valuing contemporary arts. This article aims to analyze the role of art fairs in the process of branding young and emerging artists. In particular, a prestigious art fair, Frieze London, serves as an instrumental case study for developing a systematic understanding of art fairs in terms of valuing and branding contemporary art.

Item Type: Article
DOI/Identification number: 10.1080/10632921.2016.1187232
Uncontrolled keywords: Art fair, brand, contemporary arts, cultural branding, Frieze London, intermediaries, young and emerging artists
Divisions: Faculties > Social Sciences > Kent Business School
Depositing User: Soo Hee Lee
Date Deposited: 21 Apr 2017 15:09 UTC
Last Modified: 06 May 2020 03:16 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/61534 (The current URI for this page, for reference purposes)
Lee, Soo Hee: https://orcid.org/0000-0001-6053-6710
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