Revisiting the relationship between marketing capabilities and firm performance: The moderating role of market orientation, marketing strategy and organisational power

Cacciolatti, Luca and Lee, Soo Hee (2016) Revisiting the relationship between marketing capabilities and firm performance: The moderating role of market orientation, marketing strategy and organisational power. Journal of Business Research, 69 (12). pp. 5597-5610. ISSN 0148-2963. (doi:https://doi.org/10.1016/j.jbusres.2016.03.067) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided)

Abstract

This study extends original insights of resource-advantage theory (Hunt & Morgan, 1995) to a specific analysis of the moderators of the capabilities–performance relationship such as market orientation, marketing strategy and organisational power. Using established measures and a representative sample of UK firms drawn from Verhoef and Leeflang's data (2009), our study tests new hypotheses to explain how different types of marketing capabilities contribute to firm performance. The application of resource-advantage theory advances theorising on both marketing and organisational antecedents of firm performance and the causal mechanisms by which competitive advantage is generated.

Item Type: Article
Uncontrolled keywords: Resource-advantage theory; Marketing capabilities; Firm performance; Organisational power; Market orientation; Marketing strategy
Divisions: Faculties > Social Sciences > Kent Business School
Depositing User: Soo Hee Lee
Date Deposited: 21 Apr 2017 14:22 UTC
Last Modified: 06 Dec 2017 00:00 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/61533 (The current URI for this page, for reference purposes)
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