Lee, Jin Woo, Lee, Soo Hee (2017) Marketing from the Art World: A Critical Review of American Research in Arts Marketing. The Journal of Arts Management, Law, and Society, 47 (1). pp. 17-33. ISSN 1063-2921. (doi:10.1080/10632921.2016.1274698) (KAR id:61428)
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Official URL: https://doi.org/10.1080/10632921.2016.1274698 |
Abstract
The purpose of this article is to provide an integrative review and future directions for research in arts marketing by highlighting the social and cultural mechanisms by which marketing research can be inspired, especially in the context of contemporary arts. We categorize previous research in arts marketing into three perspectives: Marketing of Arts Organizations; Marketing with Artworks/Artists; and Marketing from the Art World. With these three categories, this article also examines recent developments in the contemporary art market to discover emerging trends and issues. The primary contribution of the article lies in identifying Marketing from the Art World as a new perspective from which to explore central issues of marketing associated with the uncertainty and fluidity of the contemporary art market.
Item Type: | Article |
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DOI/Identification number: | 10.1080/10632921.2016.1274698 |
Uncontrolled keywords: | Arts management, arts marketing, art world, branding, contemporary arts, valuation |
Divisions: | Divisions > Kent Business School - Division > Department of Leadership and Management |
Depositing User: | Soo Hee Lee |
Date Deposited: | 21 Apr 2017 09:35 UTC |
Last Modified: | 09 Dec 2022 02:30 UTC |
Resource URI: | https://kar.kent.ac.uk/id/eprint/61428 (The current URI for this page, for reference purposes) |
Lee, Soo Hee: | ![]() |
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