Value Creation from Big Data: Looking Inside the Black Box

Zeng, J. and Glaister, Keith W. (2018) Value Creation from Big Data: Looking Inside the Black Box. Strategic Organization, 16 (2). pp. 105-140. ISSN 1476-1270. E-ISSN 1741-315X. (doi: (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided)

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The advent of big data is fundamentally changing the business landscape. We open the ‘black box’ of the firm to explore how firms transform big data in order to create value and why firms differ in their abilities to create value from big data. Grounded in detailed evidence from China, the world’s largest digital market, where many firms actively engage in value creation activities from big data, we identify several novel features. We find that it is not the data itself, or individual data scientists, that generate value creation opportunities. Rather, value creation occurs through the process of data management, where managers are able to democratize, contextualize, experiment and execute data insights in a timely manner. We add richness to current theory by developing a conceptual framework of value creation from big data. We also identify avenues for future research and implications for practicing managers.

Item Type: Article
Uncontrolled keywords: Key words: Big data, Resource management, Knowledge-based view, Open innovation, China
Subjects: H Social Sciences
H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School
Depositing User: Maggie (Jing) Zeng
Date Deposited: 16 Feb 2017 10:28 UTC
Last Modified: 13 Jun 2018 09:56 UTC
Resource URI: (The current URI for this page, for reference purposes)
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