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The impacts of IT capability and marketing capability on supply chain integration: A resource-based perspective

Yu, W., Jacobs, M.A., Chavez, R., Feng, M. (2016) The impacts of IT capability and marketing capability on supply chain integration: A resource-based perspective. International Journal of Production Research, 55 (14). pp. 4196-4211. ISSN 0020-7543. (doi:10.1080/00207543.2016.1275874)

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http://dx.doi.org/10.1080/00207543.2016.1275874

Abstract

Although previous research has addressed the interface and logical association among marketing, information technology (IT) and supply chain management, there have been few, if any, attempts to investigate how IT capability and marketing capability influence supply chain integration (SCI). Thus, this study investigates the direct and interacting effects of IT capability and marketing capability on SCI. The hypothesised relationships were tested using survey data gathered from 329 firms in China’s manufacturing industry. The results reveal that both IT capability and marketing capability have a significant positive effect on SCI. Interestingly, no significant interaction effect was found, indicating that marketing IT capability and marketing capability influence SCI independently, and not synergistically. However, while IT capability and marketing capability do not interact, IT capability does mediate the impact of marketing capability on SCI.

Item Type: Article
DOI/Identification number: 10.1080/00207543.2016.1275874
Uncontrolled keywords: supply chain management, information technology, marketing operations interface, environment, performance measures
Subjects: H Social Sciences > HF Commerce > HF5351 Business
Divisions: Faculties > Social Sciences > Kent Business School > Management Science
Depositing User: Wantao Yu
Date Deposited: 04 Jan 2017 12:01 UTC
Last Modified: 15 Jul 2019 11:11 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/59774 (The current URI for this page, for reference purposes)
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