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Environmental pressures and performance: An analysis of the roles of environmental innovation strategy and marketing capability

Yu, W., Ramanathan, R., Nath, P. (2016) Environmental pressures and performance: An analysis of the roles of environmental innovation strategy and marketing capability. Technological Forecasting and Social Change, 117 . pp. 160-169. ISSN 0040-1625. (doi:10.1016/j.techfore.2016.12.005)

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http://dx.doi.org/10.1016/j.techfore.2016.12.005

Abstract

The purpose of this study is to explore the relationship between environmental pressures (i.e. environmental regulation and stakeholder pressures) and performance considering the mediating role of environmental innovation strategy and the moderating role of marketing capability. Both primary data collected from 121 UK-based manufacturing firms and secondary data on financial performance of the firms is used to test the proposed relationships. The results show that environmental innovation strategy fully/partially mediates the relationship between environmental regulation/stakeholder pressures and environmental performance, and partially mediates the effect of environmental regulation on financial performance. The results also indicate that marketing capability significantly moderates the relationship between environmental regulation and environmental innovation strategy. Drawing upon contingency theory and dynamic capability view, by testing the mediation and moderation effects, the results of this study provide managers with valuable guidance for developing environmental innovation strategy.

Item Type: Article
DOI/Identification number: 10.1016/j.techfore.2016.12.005
Subjects: H Social Sciences > HF Commerce > HF5351 Business
Divisions: Faculties > Social Sciences > Kent Business School > Management Science
Depositing User: Wantao Yu
Date Deposited: 04 Jan 2017 11:56 UTC
Last Modified: 29 May 2019 18:30 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/59773 (The current URI for this page, for reference purposes)
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