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Leveraging local marketing knowledge for global firms: If they only knew what they know

Czinkota, M., Schrader, M.F. (2011) Leveraging local marketing knowledge for global firms: If they only knew what they know. Marketing Management, . pp. 16-17. ISSN 1061-3846. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:59222)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Official URL
http://michaelczinkota.com/wp-content/uploads/2011...
Item Type: Article
Subjects: H Social Sciences
Divisions: Faculties > Social Sciences > Kent Business School > International Business and Strategy
Depositing User: Michael Czinkota
Date Deposited: 28 Nov 2016 14:59 UTC
Last Modified: 29 May 2019 18:21 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/59222 (The current URI for this page, for reference purposes)
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