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Leveraging local marketing knowledge for global firms: If they only knew what they know

Czinkota, M., Schrader, M.F. (2011) Leveraging local marketing knowledge for global firms: If they only knew what they know. Marketing Management, . pp. 16-17. ISSN 1061-3846. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:59222)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided.
Official URL:
http://michaelczinkota.com/wp-content/uploads/2011...
Item Type: Article
Subjects: H Social Sciences
Divisions: Divisions > Kent Business School - Division > Kent Business School (do not use)
Depositing User: Michael Czinkota
Date Deposited: 28 Nov 2016 14:59 UTC
Last Modified: 16 Nov 2021 10:23 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/59222 (The current URI for this page, for reference purposes)

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Czinkota, M..

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