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Fashion, the media and age: How women’s magazines use fashion to negotiate age identities

Twigg, Julia (2018) Fashion, the media and age: How women’s magazines use fashion to negotiate age identities. European Journal of Cultural Studies, 21 (3). pp. 334-348. ISSN 1367-5494. E-ISSN 14460-3551. (doi:10.1177/1367549417708432) (KAR id:59020)

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The article explores the role of women’s magazines in the negotiation of later life identities, focussing on the treatment of fashion and dress. It locates the analysis in debates about the changing nature of later years with the emergence of Third Age identities, and the role of consumption in these. Focussed on the treatment of fashion and age, it analyses four UK magazines: three chosen to represent the older market (Woman & Home, Saga, Yours), and one to represent mainstream fashion (Vogue). It is based on interviews with four editors and analysis of the content of the magazines. The article analyses the media strategies that journalists use to negotiate tensions in the presentation of fashion for this group and their role in supporting new formations of age.

Item Type: Article
DOI/Identification number: 10.1177/1367549417708432
Uncontrolled keywords: ageing, fashion, dress, lifestyle, consumption, identity, media, women’s magazines, Third Age
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > School of Social Policy Sociology and Social Research > Social Policy
Depositing User: Lisa Towers
Date Deposited: 24 Nov 2016 14:00 UTC
Last Modified: 08 Jan 2020 15:47 UTC
Resource URI: (The current URI for this page, for reference purposes)
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