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Inspiring crowdsourcing communities to create novel solutions: competition design and the mediating role of trust

Garcia Martinez, Marian (2016) Inspiring crowdsourcing communities to create novel solutions: competition design and the mediating role of trust. Technological Forecasting & Social Change, 117 . pp. 296-304. ISSN 0040-1625. (doi:10.1016/j.techfore.2016.11.015) (KAR id:58982)


Online communities have become an important source for knowledge and new ideas. However, little is known about how to create a compelling virtual experience to inspire individuals to make novel contributions. This examination is crucial as participants’ time and attention have become increasingly scarce resources in an ever more crowded online space. Drawing from the motivation through job design theory, we develop and test a research framework to examine how motivation can be influenced or triggered by competition design characteristics to drive creativity in crowdsourcing communities. Specifically, we investigate the importance of task and knowledge design dimensions in eliciting levels of motivation leading to creative efforts. Additionally, we consider the mediating influence of trust in driving knowledge contribution behaviour. Our hypothesising suggests that trust in the hosting platform reduces uncertainty and fosters knowledge exchange. Based on an empirical study of Kaggle’s data scientists community, it reveals that intrinsic motivation exerts a strong effect on participation intention, which in turn positively impacts participant’s creative efforts. Highly autonomous competitions with special emphasis on problem solving that require solvers to perform a variety of tasks will further challenge contestants to apply their abilities and skills leading to greater enjoyment and sense of competence. Our findings provide important implications for Web platform managers for the successful management of crowdsourcing communities.

Item Type: Article
DOI/Identification number: 10.1016/j.techfore.2016.11.015
Uncontrolled keywords: crowdsourcing, creativity, trust, motivation, competition design, contributed effort
Subjects: H Social Sciences > HF Commerce > HF5351 Business
Divisions: Divisions > Kent Business School - Division > Department of Marketing, Entrepreneurship and International Business
Depositing User: Marian Garcia
Date Deposited: 24 Nov 2016 11:13 UTC
Last Modified: 09 Dec 2022 04:29 UTC
Resource URI: (The current URI for this page, for reference purposes)

University of Kent Author Information

Garcia Martinez, Marian.

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