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The Policy Gap in International Marketing

Czinkota, M. (2000) The Policy Gap in International Marketing. Journal of International Marketing, 8 (1). pp. 99-111. ISSN 1069-031X. (doi:10.1509/jimk.8.1.99.19562) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:58485)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided.
Official URL:
http://dx.doi.org/10.1509/jimk.8.1.99.19562

Abstract

In the light of the growing importance of policy for international marketing practice, the author makes a case for an increase in policy-oriented international marketing work in academia by presenting some key policy issues and developing international marketing research dimensions associated with these issues. The author makes suggestions for the structuring of research strategies that are responsive to policy changes and offers some thoughts on how researchers can influence and shape policy with their research insights. The author makes recommendations that might help increase the policy orientation of international marketing academics.

Item Type: Article
DOI/Identification number: 10.1509/jimk.8.1.99.19562
Uncontrolled keywords: public policy, globalization, trade sanctions, export controls, currency volatility, foreign direct investment
Subjects: H Social Sciences
H Social Sciences > H Social Sciences (General)
Divisions: Divisions > Kent Business School - Division > Kent Business School (do not use)
Depositing User: Michael Czinkota
Date Deposited: 09 Nov 2016 12:01 UTC
Last Modified: 16 Nov 2021 10:23 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/58485 (The current URI for this page, for reference purposes)

University of Kent Author Information

Czinkota, M..

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