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Medicine-related services in community pharmacy: public preferences for pharmacy attributes and promotional methods and comparison with pharmacists' perceptions

Krska, Janet, Corlett, S.A., Gammie, Shivaun M, Loo, Ruey Leng, Rodgers, Ruth (2016) Medicine-related services in community pharmacy: public preferences for pharmacy attributes and promotional methods and comparison with pharmacists' perceptions. Patient Preference and Adherence, 2016 (10). pp. 2297-2307. ISSN 1177-889X. (doi:10.2147/PPA.S112932) (KAR id:58348)

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https://doi.org/10.2147/PPA.S112932

Abstract

Background: Public awareness of pharmacy services designed to support use of medicines is low, yet little is known about how the public view promotion of these services or their preferences for the attributes of pharmacies from which they would like to receive them.

Method: Parallel surveys of the general public, using a street survey, and community pharmacists, via a postal survey in South East England.

Conclusions: Pharmacists and pharmacy owners must ensure good relationships with local medical practices to enable them to maximise opportunities for using the promotional methods judged most effective in encouraging use of medicine-related services. Staff must be approachable and enable access to pharmacists ensuring perceptions of pharmacist busyness are not a deterrent.

Item Type: Article
DOI/Identification number: 10.2147/PPA.S112932
Uncontrolled keywords: Community pharmacy, public preferences, pharmacist views, promotion of services, pharmacy attributes, medicines-related services, Medway School of Pharmacy
Subjects: R Medicine > RS Pharmacy and materia medica
Divisions: Faculties > Sciences > Medway School of Pharmacy
Depositing User: Shivaun Gammie
Date Deposited: 02 Nov 2016 17:45 UTC
Last Modified: 06 May 2020 03:15 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/58348 (The current URI for this page, for reference purposes)
Krska, Janet: https://orcid.org/0000-0002-4148-5652
Corlett, S.A.: https://orcid.org/0000-0002-8563-1527
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