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Public attitudes towards community pharmacy attributes and preferences for methods for promotion of public health services

Saramunee, K., Dewsbury, C., Cutler, S., Mackridge, A.J., Krska, J. (2016) Public attitudes towards community pharmacy attributes and preferences for methods for promotion of public health services. Public Health, 140 . pp. 186-195. ISSN 0033-3506. E-ISSN 1476-5616. (doi:10.1016/j.puhe.2016.06.024) (KAR id:58347)

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http://dx.doi.org/10.1016/j.puhe.2016.06.024

Abstract

Objective: To identify attitudes towards pharmacy characteristics and promotional methods for selected pharmacy public health services (lifestyle advice and screening for cardiovascular risk factors) among different sectors of the general public.

Methods: Three survey methods were used, across 15 areas of England, to maximise diversity: face-to-face, telephone and self-completion of paper questionnaires. Responses to closed questions regarding characteristics and promotion were quantified and differences among sub-groups explored by univariate and multivariate analysis.

Conclusion: Pharmacists, pharmacy companies and service commissioners should use promotional methods favoured by potential users of pharmacy public health services and be aware of differences in attitudes when trying to reach specific population sub-groups. For personal recommendation to be successful good inter-professional working and a pro-active approach to existing customers are needed.

Item Type: Article
DOI/Identification number: 10.1016/j.puhe.2016.06.024
Uncontrolled keywords: general public, preference, pharmacy characteristics, promotion, cardiovascular, England
Subjects: R Medicine > RA Public aspects of medicine > RA421 Public health. Hygiene. Preventive Medicine
Divisions: Faculties > Sciences > Medway School of Pharmacy
Depositing User: Janet Krska
Date Deposited: 02 Nov 2016 17:29 UTC
Last Modified: 14 Sep 2020 09:17 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/58347 (The current URI for this page, for reference purposes)
Krska, J.: https://orcid.org/0000-0002-4148-5652
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