Disney Culture

Wills, John (2017) Disney Culture. Rutgers University Press, 168 pp. ISBN 9780813583327. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Official URL
https://www.rutgersuniversitypress.org/disney-cult...

Abstract

Over the past century, Disney has grown from a small American animation studio into a multipronged global media giant. Today, the company’s annual revenue exceeds the GDP of over 100 countries, and its portfolio has grown to include Pixar, Marvel, Lucasfilm, ABC, and ESPN. With a company so diversified, is it still possible to identify a coherent Disney vision or message? Disney Culture proposes that there is still a unifying Disney ethos, one that can be traced back to the corporate philosophy that Walt Disney himself developed back in the 1920s. Yet, as cultural historian John Wills demonstrates, Disney’s values have also adapted to changing social climates. At the same time, the world of Disney has profoundly shaped how Americans view the world. Wills offers a nuanced take on the corporate ideologies running through animated and live-action Disney movies from Frozen to Fantasia, from Mary Poppins to Star Wars: The Force Awakens. But Disney Culture encompasses much more than just movies as it explores the intersections between Disney’s business practices and its cultural mythmaking. Welcome to “the Disney Way.”

Item Type: Book
Subjects: D History General and Old World
Divisions: Faculties > Humanities > School of History
Depositing User: M.R.L. Hurst
Date Deposited: 01 Nov 2016 15:21 UTC
Last Modified: 23 May 2017 09:24 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/58303 (The current URI for this page, for reference purposes)
Wills, John: https://orcid.org/0000-0001-8517-3207
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