Johnston, W.J., Czinkota, M. (1985) Export attitudes of industrial manufacturers. Industrial Marketing Management, 14 (2). pp. 123-132. ISSN 00198501 (ISSN). (doi:10.1016/0019-8501(85)90050-1) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:58260)
| The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. | |
| Official URL: http://dx.doi.org/10.1016/0019-8501(85)90050-1 |
Abstract
Small and medium-sized firms in three "high-tech" manufacturing industries were analyzed, in terms of their export attitudes and behavior, in order to provide beginning exporters and export promotion agencies with guidance to avenues of export success. Based on industry differences investigated, the study finds that managers in firms involved in exporting in each industry have similar attitudes toward international marketing opportunities, but that each industry exhibits different characteristics and strategies for exporting. Help is mainly needed in the areas of international communications and service delivery. The authors propose fewer government subsidies for export financing and more emphasis on encouraging joint ventures for service delivery purposes.
| Item Type: | Article |
|---|---|
| DOI/Identification number: | 10.1016/0019-8501(85)90050-1 |
| Subjects: |
H Social Sciences H Social Sciences > H Social Sciences (General) |
| Divisions: | Divisions > Kent Business School - Division > Kent Business School (do not use) |
| Depositing User: | Michael Czinkota |
| Date Deposited: | 03 Nov 2016 15:02 UTC |
| Last Modified: | 05 Nov 2024 10:49 UTC |
| Resource URI: | https://kar.kent.ac.uk/id/eprint/58260 (The current URI for this page, for reference purposes) |
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