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Internationalization in marketing-from theory to practice by means of a delphi study

Czinkota, M., Pinkwart, A. (2013) Internationalization in marketing-from theory to practice by means of a delphi study. Thunderbird International Business Review, 56 (1). pp. 5-10. ISSN 1096-4762. (doi:10.1002/tie.21592) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:58202)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided.
Official URL:
http://dx.doi.org/10.1002/tie.21592

Abstract

International marketing matters to firms and consumers when going abroad. Given the general limitation of resources, it is important to set priorities as to one's international marketing engagement. The articles presented in this special edition reflect the research presented at the annual conference of the Global Marketing Special Interest Group of the American Marketing Association, which took place in 2012 in Cancun, Mexico. The participants focused on ideas and alternatives for the exploration of developing knowledge in international marketing from both an academic and a practitioner perspective. In addition to the leading presentations offered in this volume, there was also a key effort made to develop, with the use of a Delphi research study, which is presented in this article, insights into the future role of international marketing and its cross-disciplinary and cross-national opportunities.

Item Type: Article
DOI/Identification number: 10.1002/tie.21592
Subjects: H Social Sciences
Divisions: Divisions > Kent Business School - Division > Kent Business School (do not use)
Depositing User: Michael Czinkota
Date Deposited: 01 Nov 2016 15:42 UTC
Last Modified: 16 Nov 2021 10:23 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/58202 (The current URI for this page, for reference purposes)

University of Kent Author Information

Czinkota, M..

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