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Key Shifts in International Business : Adjusting to a New World

Czinkota, M., Ronkainen, IA, Kotabe, M (2011) Key Shifts in International Business : Adjusting to a New World. Routledge, London UK (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:58133)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided.


The context of international business has evolved over the years, and has always reflected the climate of the time. This book addresses three major changes that have taken place in the last decade in a series of articles compiled by the authors. First, the landscape of the global economy changed drastically in the last decade or so. The Asian and Latin American financial crises, the further expansion of the European Union (EU), and the emergence of the BRIC (Brazil, Russia, India and China) as economic powerhouses have occurred during this period. And most recently, the global financial and economic crisis, caused primarily by the U.S. subprime mortgage loan crisis since late 2008, is ravaging the integrity of the global economy with unprecedented severity. Second, the explosive growth of information technology tools, including the Internet and electronic commerce (e-commerce), has had a significant effect on the way we do business internationally. On the one hand, everyone seems to agree that business transactions will be faster and more global. As a result, the nature of global supply chain and global trade as managed by multinational firms has fundamentally changed. However, on the other hand, the more deeply we have examined this issue, the more convinced we have become that certain things will not change, or could even become more local as a result of the globalization that the Internet and e-commerce bestow on us. Third, it is an underlying human tendency to desire to be different when there are economic and political forces of convergence (often referred to as globalization). When the globalization argument (and movement) became fashionable in the 1980s and 1990s, many of us believed that globalization would make global business easier. Doing business beyond national borders, indeed, has become easier, but it does not necessarily mean that customers want the same products in countries around the world. Attention to local market demands remains a global business imperative. This book constitutes a timely compilation of work addressing marketing in an uncertain world, competition from emerging and re-emerging markets, global sourcing, and the meeting of old and new global challenges

Item Type: Book
Subjects: H Social Sciences
Divisions: Divisions > Kent Business School - Division > Kent Business School (do not use)
Depositing User: Michael Czinkota
Date Deposited: 25 Oct 2016 11:57 UTC
Last Modified: 16 Nov 2021 10:23 UTC
Resource URI: (The current URI for this page, for reference purposes)

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Czinkota, M..

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