Skip to main content

United We Stand, Divided We Fall: Historical Trajectory of Strategic Renewal Activities at Scandinavian Airlines System, 1946-2012

Amankwah-Amoah, Joseph, Ottosson, Jan, Sjögren, Hans (2017) United We Stand, Divided We Fall: Historical Trajectory of Strategic Renewal Activities at Scandinavian Airlines System, 1946-2012. Business History, 59 (4). pp. 572-606. ISSN 0007-6791. E-ISSN 1743-7938. (doi:10.1080/00076791.2016.1250743) (KAR id:57909)

PDF Author's Accepted Manuscript
Language: English
Click to download this file (831kB) Preview
[thumbnail of NewBHsep2016RR4      X3.pdf]
This file may not be suitable for users of assistive technology.
Request an accessible format
Official URL:


Although the second half of the twentieth century saw the rise and fall of ‘multi-flag companies’ in the civil aviation industry, our understanding of how some managed to buck the trend and achieve longevity remains limited. This paper advances business history and strategic management research by examining the strategic renewal activities of Scandinavian Airlines (formerly Scandinavian Airlines System) during the period 1946-2012. The study sheds light on the key roles of private and state owners, rivals as well as banks, in critical financial phases are discussed in terms of longevity in the company. The longevity of the business stems from the leaders’ ability to develop as anticipated and respond to change in their competitive arena in close interaction with the owners. Thus, incumbent firms that strategically renew themselves prior to or during market reform, such as deregulation, enhance their chances of developing the size of their networks and revenue streams. Our main contribution to business history and strategic management literatures is the development of context-specific stages, which shed light on the evolution of strategic renewal activities and shifts from older processes and routines towards customer service and efficiency.

Item Type: Article
DOI/Identification number: 10.1080/00076791.2016.1250743
Subjects: H Social Sciences > HC Economic History and Conditions
Divisions: Divisions > Kent Business School - Division > Department of Marketing, Entrepreneurship and International Business
Depositing User: Joseph Amankwah-Amoah
Date Deposited: 17 Oct 2016 10:45 UTC
Last Modified: 08 Oct 2021 15:55 UTC
Resource URI: (The current URI for this page, for reference purposes)
Amankwah-Amoah, Joseph:
  • Depositors only (login required):

Total unique views for this document in KAR since July 2020. For more details click on the image.