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The evolution of alliances in the global airline industry: A review of the African experience

Amankwah-Amoah, J., Debrah, Y.A. (2011) The evolution of alliances in the global airline industry: A review of the African experience. Thunderbird International Business Review, 53 (1). pp. 37-50. ISSN 1096-4762. (doi:10.1002/tie.20388) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:57805)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided.
Official URL
http://dx.doi.org/10.1002/tie.20388

Abstract

In an increasingly globalized world, alliances have proliferated in one industry after another, and the competitive game has shifted from firm versus firm to group versus group, leaving many firms operating on the margins of these constellations. Using the case of the global airline industry, this article examines how the shift from bilateral to multilateral alliances has left many African airlines operating on the margins of the global airline alliances groupings. We conjecture that a number of internal organizational factors, such as size and lack of access to scarce resources, and external factors, such as a slow market-reform process and insufficient reform of state-owned airlines, have hindered their success in a highly competitive environment. The theoretical, managerial, and policy implications of these findings are discussed.

Item Type: Article
DOI/Identification number: 10.1002/tie.20388
Subjects: H Social Sciences
Divisions: Divisions > Kent Business School - Division > Department of Marketing, Entrepreneurship and International Business
Depositing User: Joseph Amankwah-Amoah
Date Deposited: 07 Oct 2016 10:42 UTC
Last Modified: 16 Nov 2021 10:23 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/57805 (The current URI for this page, for reference purposes)
Amankwah-Amoah, J.: https://orcid.org/0000-0003-0383-5831
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