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Organizational Expansion to Underserved Markets: Insights from African Firms

Amankwah-Amoah, J. (2014) Organizational Expansion to Underserved Markets: Insights from African Firms. Thunderbird International Business Review, 56 (4). pp. 317-330. ISSN 1096-4762. (doi:10.1002/tie.21630) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:57792)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Official URL
http://dx.doi.org/10.1002/tie.21630

Abstract

Although scholars have highlighted the need for firms to explore and exploit market opportunities in underserved markets to achieve superior performance, emerging-market firms' strategic choices and constraints in such environments remains an underexplored area. Drawing on insights from the intra-Africa air travel sector, we uncovered that the intense competitive pressures on inter-African routes has intensified both exploration and exploitation activities on the intra-African market as firms seek to mitigate the competitive effects. We also found that the firms' exploitation activities have been punctuated by a number of firm-specific and institutional factors. The theoretical and managerial implications of these findings are discussed. © 2014 Wiley Periodicals, Inc.

Item Type: Article
DOI/Identification number: 10.1002/tie.21630
Subjects: H Social Sciences
Divisions: Divisions > Kent Business School - Division > Department of Marketing, Entrepreneurship and International Business
Depositing User: Joseph Amankwah-Amoah
Date Deposited: 06 Oct 2016 15:45 UTC
Last Modified: 08 Oct 2021 15:55 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/57792 (The current URI for this page, for reference purposes)
Amankwah-Amoah, J.: https://orcid.org/0000-0003-0383-5831
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