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Estimating the extent and structure of trade in horticultural orchids via social media

Hinsley, Amy, Lee, Tamsin E., Harrison, Joseph R., Roberts, David L. (2016) Estimating the extent and structure of trade in horticultural orchids via social media. Conservation Biology, 30 (5). pp. 1038-1047. ISSN 0888-8892. (doi:10.1111/cobi.12721) (KAR id:56857)

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http://dx.doi.org/10.1111/cobi.12721

Abstract

The wildlife trade is a lucrative industry involving thousands of animal and plant species. The

that trade may be emerging on new online technologies such as social media. Using the orchid trade as a

We focused on themed forums (groups), where people with similar interests can interact by uploading images

between 150 of these orchid-themed groups to determine the structure of the network. We found 4 communities

English-speaking and Southeast Asian groups. In addition to the network analysis, we randomly sampled 30

recorded over 12 weeks, 8.9% contained plants for sale, and 22–46% of these posts pertained to wild-collected

advertising wild orchids for sale supports calls for better monitoring of social media for trade in wild-collected

plants.

Item Type: Article
DOI/Identification number: 10.1111/cobi.12721
Uncontrolled keywords: e-commerce, online trade, ornamental plant trade, social commerce, social network analysis, wildlife trade
Subjects: Q Science > QH Natural history > QH75 Conservation (Biology)
Q Science > QK Botany
Divisions: Faculties > Social Sciences > School of Anthropology and Conservation
Faculties > Social Sciences > School of Anthropology and Conservation > DICE (Durrell Institute of Conservation and Ecology)
Depositing User: Suzanne Duffy
Date Deposited: 17 Aug 2016 09:41 UTC
Last Modified: 23 Jan 2020 04:12 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/56857 (The current URI for this page, for reference purposes)
Roberts, David L.: https://orcid.org/0000-0001-6788-2691
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