Skip to main content
Kent Academic Repository

Potential Motivational Factors of Technology Usage for Indigenous People in Peninsular Malaysia

Walid, Norazlinawati, Noor, Nor Laila Md, Ibrahim, Emma Nuraihan Mior, Ang, Chee Siang (2017) Potential Motivational Factors of Technology Usage for Indigenous People in Peninsular Malaysia. In: 2016 4th International Conference on User Science and Engineering (i-USEr). . pp. 259-264. IEEE ISBN 978-1-5090-2632-6. E-ISBN 978-1-5090-2631-9. (doi:10.1109/IUSER.2016.7857971) (KAR id:56312)

Abstract

Interrelationship between ethnicity, motivation and technology usage is an interesting scope of study as it offers various dimensions to be explored, polished and refined. One of the most interest areas is on the motivational factors for technology usage among the indigenous people from the viewpoints of socio-structural, socioeconomic and socio cultural. This paper present the findings on the motivational factors of technology usage based on the socioeconomic and socio cultural situational study of Orang Asli in Peninsular Malaysia. The study analysis was performed against the theoretical lens of need-based theory of technology use to uncover constructs of needs that can be identified as motivational factors for technology use. From the study, it is found that Orang Asli has a tendency toward holding on to perceived idea of enjoyment and the preservation of culture and benefits delivery as a motivation for them to use the technology. We propose the affect based needs and cultural needs as new constructs for technology use by the indigenous people.

Item Type: Conference or workshop item (Proceeding)
DOI/Identification number: 10.1109/IUSER.2016.7857971
Uncontrolled keywords: indigenous needs requirement; enjoyment; culture preservation; benefits delivery; technology usage; Orang Asli
Subjects: T Technology
Divisions: Divisions > Division of Computing, Engineering and Mathematical Sciences > School of Engineering and Digital Arts
Depositing User: Tina Thompson
Date Deposited: 15 Jul 2016 09:11 UTC
Last Modified: 27 Oct 2022 08:21 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/56312 (The current URI for this page, for reference purposes)

University of Kent Author Information

  • Depositors only (login required):

Total unique views for this document in KAR since July 2020. For more details click on the image.