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Potential Motivational Factors of Technology Usage for Indigenous People in Peninsular Malaysia

Walid, Norazlinawati and Noor, Nor Laila Md and Ibrahim, Emma Nuraihan Mior and Ang, Chee Siang (2017) Potential Motivational Factors of Technology Usage for Indigenous People in Peninsular Malaysia. In: 2016 4th International Conference on User Science and Engineering (i-USEr). IEEE, pp. 259-264. ISBN 978-1-5090-2632-6. E-ISBN 978-1-5090-2631-9. (doi:10.1109/IUSER.2016.7857971) (KAR id:56312)

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https://dx.doi.org/10.1109/IUSER.2016.7857971

Abstract

Interrelationship between ethnicity, motivation and technology usage is an interesting scope of study as it offers various dimensions to be explored, polished and refined. One of the most interest areas is on the motivational factors for technology usage among the indigenous people from the viewpoints of socio-structural, socioeconomic and socio cultural. This paper present the findings on the motivational factors of technology usage based on the socioeconomic and socio cultural situational study of Orang Asli in Peninsular Malaysia. The study analysis was performed against the theoretical lens of need-based theory of technology use to uncover constructs of needs that can be identified as motivational factors for technology use. From the study, it is found that Orang Asli has a tendency toward holding on to perceived idea of enjoyment and the preservation of culture and benefits delivery as a motivation for them to use the technology. We propose the affect based needs and cultural needs as new constructs for technology use by the indigenous people.

Item Type: Book section
DOI/Identification number: 10.1109/IUSER.2016.7857971
Uncontrolled keywords: indigenous needs requirement; enjoyment; culture preservation; benefits delivery; technology usage; Orang Asli
Subjects: T Technology
Divisions: Faculties > Sciences > School of Engineering and Digital Arts > Digital Media
Depositing User: Tina Thompson
Date Deposited: 15 Jul 2016 09:11 UTC
Last Modified: 06 Feb 2020 04:14 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/56312 (The current URI for this page, for reference purposes)
Ang, Chee Siang: https://orcid.org/0000-0002-1109-9689
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