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Organic consumers’ personal values research : Testing and validating the list of values (LOV) scale and implementing a value-based segmentation task

Chryssochoidis, George M., Krystallis, Athanassios (2005) Organic consumers’ personal values research : Testing and validating the list of values (LOV) scale and implementing a value-based segmentation task. Food Quality and Preference, 16 (7). pp. 585-599. ISSN 0950-3293. (doi:10.1016/j.foodqual.2005.01.003) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Official URL
http://dx.doi.org/10.1016/j.foodqual.2005.01.003

Abstract

The list of values (LOV) typology, which has been extensively used in personal values research, makes the distinction between external (relations-oriented or interpersonal) and internal (self-directed––or personal––and apersonal) values. The present survey employs confirmatory factor analysis to test and validate the LOV scale in an organic food consumers’ context in Greece. The structure of the LOV scale (external and internal values) is proven to repeat itself in this context. Internal values, such as “self-respect” and “enjoyment of life” (personal and apersonal respectively), are found to be the main motivators behind the purchase of organic products in Greece, corresponding to the motives of healthiness and better taste of the organic products. Simultaneously, external (interpersonal) values, such as “belonging”, corresponding to the motive of environmental protection through organic cultivation, are deemed of lesser importance. Additionally, a value-based segmentation task identified a number of organic-consumer clusters with clear-cut LOV structure, which possibly explains their diversified attitudinal and socio-demographic profile. Finally, valuable insights are offered regarding organic consumers’ exploratory food buying behaviour.

Item Type: Article
DOI/Identification number: 10.1016/j.foodqual.2005.01.003
Uncontrolled keywords: LOV scale; Confirmatory factor analysis; Organic foods; Segmentation; Greece
Subjects: H Social Sciences
Divisions: Faculties > Social Sciences > Kent Business School
Depositing User: Kimberley Attard-Owen
Date Deposited: 07 Dec 2015 14:55 UTC
Last Modified: 29 May 2019 16:38 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/52841 (The current URI for this page, for reference purposes)
Chryssochoidis, George M.: https://orcid.org/0000-0001-9868-7119
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