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Greek food manufacturing exporters: An exploratory investigation into major aspects of their export strategy

Chryssochoidis, George M. (1996) Greek food manufacturing exporters: An exploratory investigation into major aspects of their export strategy. Journal of International Food and Agribusiness Marketing, 8 (2). pp. 23-47. ISSN 0897-4438. (doi:10.1300/J047v08n02_02) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Official URL
http://dx.doi.org/10.1300/J047v08n02_02

Abstract

This study draws its conceptual roots from the export marketing literature. The research questions investigated here concern the characteristics of strategic action of major Greek exporters of manufactured food with respect to key competitive dimensions in the food industry environment, how these characteristics relate to each other and what their effect is upon export "success." The exports of the four most prominent Greek exporters of manufactured food are examined and an exploratory qualitative methodology is followed. Important findings emerge. They provide indications about the nature of export strategy of Greek food manufacturers and the resulting type of export competitive advantage. A link between the nature of their export "success" and the problems of export competitiveness of the wider Greek food manufacturing industry is also provided. Weaknesses of the followed strategies are identified and suggestions are made.

Item Type: Article
DOI/Identification number: 10.1300/J047v08n02_02
Additional information: Unmapped bibliographic data: DB - Scopus [Field not mapped to EPrints]
Subjects: H Social Sciences > HF Commerce > HF5351 Business
Divisions: Faculties > Social Sciences > Kent Business School
Depositing User: Kimberley Attard-Owen
Date Deposited: 07 Dec 2015 11:54 UTC
Last Modified: 29 May 2019 16:38 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/52816 (The current URI for this page, for reference purposes)
Chryssochoidis, George M.: https://orcid.org/0000-0001-9868-7119
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