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Does the country of origin (coo) of food products influence consumer evaluations? An empirical examination of ham and cheese

Krystallis, Athanassios, Chryssochoidis, George M. (2009) Does the country of origin (coo) of food products influence consumer evaluations? An empirical examination of ham and cheese. Journal of Food Products Marketing, 15 (3). pp. 283-303. ISSN 1045-4446. E-ISSN 1540-4102. (doi:10.1080/10454440902942083) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Official URL
http://www.dx.doi.org/10.1080/10454440902942083

Abstract

The present study attempts to assess the impact of the COO effect on the evaluation of specific food products by Greek consumers. This issue has been examined exhaustively in the international literature, albeit there are very few studies concerning food products. A particular effort is geared toward measuring consumers' ethnocentric tendency as antecedent to the appearance of the COO effect and examining the level at which the latter is activated (product or attribute-specific). In this respect, consumer attitude (dis)similarities toward product types are analysed with exploratory and confirmatory factor analyses. Data were collected though personal interviews with a sample of 274 respondents, which compared two food products of Greek origin (ham and yellow cheese) to their counterparts from Italy and the Netherlands. Results indicate that respondents exhibit a marginally ethnocentric tendency. Overall, a more thorough analysis justified only minor differences between the competing products at the attribute level, although the study reveals the existence of COO effect activated at the product-level.

Item Type: Article
DOI/Identification number: 10.1080/10454440902942083
Uncontrolled keywords: Ethnocentrism, CETSCALE, food-related COO effect, confirmatory factor analysis
Subjects: H Social Sciences > HF Commerce > HF5351 Business
Divisions: Faculties > Social Sciences > Kent Business School
Depositing User: Kimberley Attard-Owen
Date Deposited: 07 Dec 2015 11:39 UTC
Last Modified: 29 May 2019 16:37 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/52796 (The current URI for this page, for reference purposes)
Chryssochoidis, George M.: https://orcid.org/0000-0001-9868-7119
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