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European consumer preferences for beef with nutrition and health claims: A multi-country investigation using discrete choice experiments

Van Wezemael, Lynn, Caputo, Vincenzina, Nayga, Rodolfo M., Chryssochoidis, George, Verbeke, Wim (2014) European consumer preferences for beef with nutrition and health claims: A multi-country investigation using discrete choice experiments. Food Policy, 44 . pp. 167-176. ISSN 0306-9192. (doi:10.1016/j.foodpol.2013.11.006) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Official URL
http://www.dx.doi.org/10.1016/j.foodpol.2013.11.00...

Abstract

The European Union (EU) nutrition labelling policy aims to facilitate consumers’ food choice, stimulate innovation and facilitate the circulation of foods bearing claims across countries. However, the beef industry has not fully taken advantage of utilizing nutrition and health claims based on the EU nutrition labelling policy to differentiate beef products in the market. This study investigates consumer preferences for nutrition and health claims on lean beef steak. Two choice experiments were conducted among 2400 beef consumers in four EU countries (Belgium, France, the Netherlands, United and United Kingdom). Multinomial logit and error component models were estimated. Our results generally suggest that consumer valuation of nutritional and health claims varies across countries. In Belgium, the Netherlands and France, nutrition and health claims on saturated fat yielded higher utilities than claims on protein and/or iron, while the opposite was found among consumers in the UK. The results imply that marketing opportunities related to nutrition and health claims on beef are promising, but that different nutritional marketing strategies are necessary within different countries.

Item Type: Article
DOI/Identification number: 10.1016/j.foodpol.2013.11.006
Uncontrolled keywords: Beef; Choice experiment; Claims; Consumer; Health; Logit; Nutrition; Preference
Subjects: H Social Sciences > HF Commerce > HF5351 Business
Divisions: Faculties > Social Sciences > Kent Business School
Depositing User: Kimberley Attard-Owen
Date Deposited: 07 Dec 2015 11:27 UTC
Last Modified: 29 May 2019 16:37 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/52791 (The current URI for this page, for reference purposes)
Chryssochoidis, George: https://orcid.org/0000-0001-9868-7119
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