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The impacts of marketing and operations capabilities on financial performance in the UK retail sector: A resource-based perspective

Yu, W., Ramanathan, R., Nath, P. (2014) The impacts of marketing and operations capabilities on financial performance in the UK retail sector: A resource-based perspective. Industrial Marketing Management, 43 (1). pp. 25-31. ISSN 0019-8501. (doi:10.1016/j.indmarman.2013.07.014) (KAR id:50427)

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http://dx.doi.org/10.1016/j.indmarman.2013.07.014

Abstract

Drawing upon the resource-based view (RBV) of the firm, this study investigates the relationships among marketing capability, operations capability, and financial performance. Using archival data of 186 retail firms in the UK, we find that that marketing capability has a significant impact on operations capability, and that operations capability is significantly and positively related to retail efficiency. The results also suggest that operations capability fully mediates the relationship between marketing capability and financial performance. The findings of this study provide practical insights for practicing managers to consider when developing functional capabilities in order to achieve superior financial performance.

Item Type: Article
DOI/Identification number: 10.1016/j.indmarman.2013.07.014
Uncontrolled keywords: Financial performance, Marketing capability, Operations capability, Retail, UK
Subjects: H Social Sciences > HF Commerce > HF5351 Business
Divisions: Divisions > Kent Business School - Division > Kent Business School (do not use)
Depositing User: Wantao Yu
Date Deposited: 09 Sep 2015 11:11 UTC
Last Modified: 16 Feb 2021 13:27 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/50427 (The current URI for this page, for reference purposes)
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