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Improving medical decision making through culture-sensitive health communication – An agenda for science and practice

Betsch, C., Böhm, R., Airhihenbuwa, C., Butler, R., Chapman, G., Haase, N., Herrmann, B., Igarashi, T., Kitayama, Shinobu, Korn, L., and others. (2015) Improving medical decision making through culture-sensitive health communication – An agenda for science and practice. Medical Decision Making, 36 . pp. 811-833. ISSN 0272-989X. E-ISSN 1552-681X. (doi:10.1177/0272989X15600434) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Official URL
http://dx.doi.org/10.1177/0272989X15600434

Abstract

This review introduces the concept of culture-sensitive health communication. The basic premise is that congruency between the recipient’s cultural characteristics and the respective message will increase the communication’s effectiveness. Culture-sensitive health communication is therefore defined as the deliberate and evidence-informed adaptation of health communication to the recipients’ cultural background in order to increase knowledge and improve decision preparedness in medical decision making, and to enhance the persuasiveness of messages in health promotion. To achieve effective health communication in varying cultural contexts, an empirically and theoretically based understanding of culture will be indispensable. We therefore define culture, discuss which evolutionary and structural factors contribute to the development of cultural diversity, and how differences are conceptualized as scientific constructs in current models of cultural differences. Additionally, we will explicate the implications of cultural differences for psychological theorizing, because common constructs of health behavior theories and decision making, such as attitudes or risk perception, are subject to cultural variation. In terms of communication we will review both communication strategies as well as channels that are used to disseminate health messages, and discuss the implications of cultural differences for their effectiveness. Finally, we propose both an agenda for science as well as for practice to advance and apply the evidence base for culture-sensitive health communication. This calls for more interdisciplinary research: between science and practice, but also between scientific disciplines and between basic and applied research.

Item Type: Article
DOI/Identification number: 10.1177/0272989X15600434
Subjects: H Social Sciences
Divisions: Faculties > Social Sciences > School of Psychology > Social Psychology
Depositing User: Ayse K. Uskul
Date Deposited: 27 Jul 2015 08:59 UTC
Last Modified: 29 May 2019 14:56 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/49840 (The current URI for this page, for reference purposes)
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