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Cutting words: Priming self-objectification increases the intention to pursue cosmetic surgery

Calogero, Rachel M., Pina, Afroditi, Sutton, Robbie M. (2014) Cutting words: Priming self-objectification increases the intention to pursue cosmetic surgery. Psychology of Women Quarterly, 38 (2). pp. 197-207. ISSN 0361-6843. E-ISSN 1471-6402. (doi:10.1177/0361684313506881) (KAR id:49177)

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http://www.dx.doi.org/10.1177/0361684313506881

Abstract

We examined whether subtle exposure to sexually objectifying cues increases women’s intentions to have cosmetic surgery. Undergraduate women (N = 116) were randomly assigned to a condition in which they unscrambled sentences containing words associated with sexual objectification, non-self-objectifying physicality, or neutral content. Following a manipulation check of these primes, participants reported their body shame and intentions to have cosmetic surgery in the future. Results revealed that priming a state of self-objectification, compared to the two non-self-objectifying conditions, increased both body shame and intentions to have cosmetic surgery. In a mediational model, the link between self-objectification and intentions to have cosmetic surgery was partially mediated by body shame. Controlling for other key intrapersonal and social motives linked to interest in cosmetic surgery did not alter these patterns. These findings highlight the potential for the consumption of cosmetic surgery to stand as another harmful micro-level consequence of self-objectification that may be perpetuated via subtle exposure to sexually objectifying words, even in the absence of visual depictions or more explicit encounters of sexual objectification.

Item Type: Article
DOI/Identification number: 10.1177/0361684313506881
Uncontrolled keywords: priming motivation objectification cosmetic techniques body image social influence physical appearance
Subjects: B Philosophy. Psychology. Religion > BF Psychology
Divisions: Faculties > Social Sciences > School of Psychology
Depositing User: Rachel Calogero
Date Deposited: 29 Jun 2015 11:54 UTC
Last Modified: 06 May 2020 03:12 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/49177 (The current URI for this page, for reference purposes)
Pina, Afroditi: https://orcid.org/0000-0001-8850-5625
Sutton, Robbie M.: https://orcid.org/0000-0003-1542-1716
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