Follow the leader…but at what cost?

Van Vugt, Mark (2004) Follow the leader…but at what cost? Psychologist, 17 (5). pp. 274-277. ISSN 0952-8229. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

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Leaders of all types – of nations, ethnic and religious communities, businesses and teams – often call upon individuals to make sacrifices for the group, especially during wars, recessions, competitions, and other situations in which groups are under threat. At the peak of the Cold War, for example, John F. Kennedy famously stated in his inaugural address: ‘My fellow Americans, ask not what your country can do for you – ask what you can do for your country.’ More recently, Tony Blair announced the war with Iraq by praising the loyalty of the British troops: ‘As so often before, on the courage and determination of British men and women, serving our country, the fate of many nations rests.’ To understand why people are willing to make sacrifices for their groups, sometimes even at the cost of their lives, we must try to comprehend how leaders are able to influence individuals so that they will forgo their immediate interests and act for the greater good of the group.

Item Type: Article
Subjects: B Philosophy. Psychology. Religion > BF Psychology
Divisions: Faculties > Social Sciences > School of Psychology
Depositing User: C.A. Simms
Date Deposited: 24 Sep 2008 12:34
Last Modified: 15 Apr 2014 13:10
Resource URI: (The current URI for this page, for reference purposes)
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