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The UK grocery business: Towards a sustainable model for virtual markets

Hackney, R., Grant, K., Birtwistle, G. (2006) The UK grocery business: Towards a sustainable model for virtual markets. International Journal of Retail and Distribution Management, 34 (4-5). pp. 354-368. ISSN 0959-0552. (doi:10.1108/09590550610660279) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Official URL
http://dx.doi.org/10.1108/09590550610660279

Abstract

Purpose: With the emergence of enabling internet technologies and increased competition between UK supermarkets has led the "big four": Tesco, J Sainsbury, ASDA and Safeway/Morrisons: to develop grocery operations online. The objective of this paper is to evaluate and present best practice strategies employed by major retail organisations concerning these deployments. The paper argues that Tesco's superior performance can be identified through five critical factors. However, continued success using existing models and thinking is problematic and that future advantages will rely on taking a complex adaptive systems view of the deployment of E-Grocery systems. Design/methodology/ approach: The methodology employed is a conceptual synthesis of current knowledge, based on theoretical constructs and empirical observations. Findings: There is evidence of varying degrees of progress and lessons learnt, from adopting strategies and internet technologies, with new ways of conceptualizing and managing virtual retail operations. The research challenges existing thinking and makes sense of the plexus between this technology and the market place. Originality/value: The essential contribution of the paper is the identification of five key elements for online retail success and the development of a proposed "online sustainability" model which is perceived to offer contemporary insights into competitive virtual environments. © Emerald Group Publishing Limited.

Item Type: Article
DOI/Identification number: 10.1108/09590550610660279
Uncontrolled keywords: Internet shopping, Retailing, Supermarkets, United Kingdom
Subjects: H Social Sciences
Divisions: Faculties > Social Sciences > Kent Business School
Depositing User: Tracey Pemble
Date Deposited: 13 Oct 2014 14:22 UTC
Last Modified: 29 May 2019 13:10 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/43303 (The current URI for this page, for reference purposes)
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