Technology socialness and Web site satisfaction

Barnes, Stuart J. and Vidgen, Richard (2014) Technology socialness and Web site satisfaction. Technological Forecasting and Social Change, 89 (Nov). pp. 12-25. ISSN 0040-1625. (doi:https://doi.org/10.1016/j.techfore.2014.08.017) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Official URL
http://dx.doi.org/10.1016/j.techfore.2014.08.017

Abstract

This paper extends the use of expectation confirmation theory through the development of a “socialness” construct, modeled as an antecedent of satisfaction. Personalization is introduced as an antecedent of socialness and satisfaction. The model is developed and tested using the corporate Web site of a large European utility and two rounds of surveys (n = 3284 and n = 2161 respectively). The results show that socialness has a strong association with satisfaction, and personalization with both socialness and satisfaction. We found a weaker albeit significant relationship between satisfaction and continuance intention than in Bhattacherjee's original study. We argue that this variation in findings can be explained by the extent to which usage of the information system is optional and develop the idea of exclusive informational sites. In such situations satisfaction becomes a key outcome variable, making antecedents of satisfaction – such as socialness – particularly relevant and important to the Web site design process.

Item Type: Article
Subjects: H Social Sciences > HF Commerce > HF5548.32 E-commerce
Divisions: Faculties > Social Sciences > Kent Business School
Depositing User: Stuart Barnes
Date Deposited: 26 Sep 2014 07:59 UTC
Last Modified: 22 Jun 2015 08:16 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/43144 (The current URI for this page, for reference purposes)
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