Skip to main content
Kent Academic Repository

Is affective material in attitudes more accessible than cognitive material? The moderating role of attitude basis

Giner-Sorolla, Roger (2004) Is affective material in attitudes more accessible than cognitive material? The moderating role of attitude basis. European Journal of Social Psychology, 34 (6). pp. 761-780. ISSN 0046-2772. (doi:10.1002/ejsp.229) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:4289)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided.
Official URL:
http://www3.interscience.wiley.com/journal/1095967...

Abstract

Verplanken, Hofstee, and Janssen (1998) found that the affective component of attitude is accessed more readily than the cognitive. Three studies further examined these findings in the light of two competing explanations: affective primacy, which states that emotional material is inherently more accessible than cognitive; and evaluative primacy, which states that emotional material is more accessible only if it is inherently more evaluative or supports the overall evaluative basis of attitude. Study 1 measured the accessibility of cognitive and affective traits while equalizing the evaluative nature of these traits. This study found a speed advantage for affective traits, but the attitude objects in this study turned out to be mainly affectively based. Studies 2 and 3, using a mixture of affectively and cognitively based objects, found that the speed advantage for affective terms was onlyfound among affectively based objects; Study 3 alsofound a speed advantagefor cognitive terms among cognitively based objects, and additionally found that individual differences in attitude basis explained part of this interaction. Collectively, these studies show that while affective material may be accessed more quickly than cognitive, this is most true when overall evaluation is based on affect rather than cognition. Copyright (C) 2004 John Wiley Sons, Ltd.

Item Type: Article
DOI/Identification number: 10.1002/ejsp.229
Subjects: B Philosophy. Psychology. Religion > BF Psychology
Divisions: Divisions > Division of Human and Social Sciences > School of Psychology
Depositing User: Roger Giner-Sorolla
Date Deposited: 16 Jun 2008 11:17 UTC
Last Modified: 05 Nov 2024 09:35 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/4289 (The current URI for this page, for reference purposes)

University of Kent Author Information

Giner-Sorolla, Roger.

Creator's ORCID: https://orcid.org/0000-0002-6690-8842
CReDIT Contributor Roles:
  • Depositors only (login required):

Total unique views for this document in KAR since July 2020. For more details click on the image.