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Might versus morality explored: Motivational and cognitive bases for social motives.

Sattler, David N., Kerr, Norbert L. (1991) Might versus morality explored: Motivational and cognitive bases for social motives. Journal of Personality and Social Psychology, 60 (5). pp. 756-765. ISSN 0022-3514. E-ISSN 1939-1315. (doi:10.1037//0022-3514.60.5.756) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Official URL
http://dx.doi.org/10.1037//0022-3514.60.5.756

Abstract

Two conceptual models for social motives that were suggested by the results of W. B. Liebrand et al were examined. A goal model suggests that social motive differences reflect differences in interpersonal relations such that cooperators strive for good or moral interpersonal relations, whereas individualists strive for favorable power relationships. A schema model suggests that social motive differences reflect differences in cognitive knowledge structures. Prescriptive message content and partner strategy were manipulated to test these models. The goal model predicted that the prescriptive message would affect behavior most when it was congruent with the S's own goals. The schema model predicted that a message consistent with S's schema would prime related elements of that schema and amplify the usual response to one's partner's strategy. The results generally supported the schema model for cooperators; neither model was supported for individualists.

Item Type: Article
DOI/Identification number: 10.1037//0022-3514.60.5.756
Subjects: B Philosophy. Psychology. Religion > BF Psychology
Divisions: Faculties > Social Sciences > School of Psychology
Depositing User: M.L. Barnoux
Date Deposited: 21 Aug 2014 10:04 UTC
Last Modified: 29 May 2019 12:58 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/42525 (The current URI for this page, for reference purposes)
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