Trust makers, breakers and brokers: Building trust in the Australian food system

Wilson, Annabelle and Coveney, John and Henderson, Julie and Meyer, Samantha and Calnan, Michael .W. and Caraher, Michael and Webb, Trevor and Elliott, Anthony and Ward, Paul (2013) Trust makers, breakers and brokers: Building trust in the Australian food system. BMC Public Health, 13 (1). ISSN 1471-2458. (doi:https://doi.org/10.1186/1471-2458-13-229) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

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Official URL
http://dx.doi.org/10.1186/1471-2458-13-229

Abstract

Background: The importance of consumer trust in the food supply has previously been identified, and dimensions of consumer trust in food - who they trust and the type of trust that they exhibit - has been explored. However, there is a lack of research about the mechanisms through which consumer trust in the food supply is developed, maintained, broken and repaired. This study seeks to address this gap by exploring if, and how, consumer trust in the food supply is considered by the media, food industry and governments when responding to food scares. The aim of the research is to develop models of trust building that can be implemented following food scares. Methods. Semi-structured interviews will be undertaken with media, public relations officials and policy makers in Australia, New Zealand and the United Kingdom. Participants will be recruited through purposive sampling and will be asked to discuss a hypothetical case study outlining a food incident, and any experiences of specific food scares. Models of trust development, maintenance and repair will be developed from interview data. Comment on these models will be sought from experts in food-related organizations through a Delphi study, where participants will be asked to consider the usefulness of the models. Participants' comments will be used to revise the models until consensus is reached on the suitability and usability of the models. Discussion. This study will contribute to the literature about systems-based trust, and explore trust as a social and regulatory process. The protocol and results will be of interest and use to the food industry, food regulators, consumer advocate groups, media seeking to report food-related issues and policy makers concerned with public health and consumer health and well-being. This research represents an important contribution to the translation of the theoretical conceptualizations of trust into practical use in the context of food.

Item Type: Article
Uncontrolled keywords: Australia, Food, Food safety, Food scare, Trust, United Kingdom
Subjects: H Social Sciences
H Social Sciences > HV Social pathology. Social and public welfare
Divisions: Faculties > Social Sciences > School of Social Policy Sociology and Social Research
Depositing User: Mita Mondal
Date Deposited: 28 Mar 2014 10:40 UTC
Last Modified: 06 Jun 2014 10:50 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/38945 (The current URI for this page, for reference purposes)
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