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Marketing Golden Bytes: A revised online value creation model

Laffey, Des, Plannger, K., Nel, D. (2013) Marketing Golden Bytes: A revised online value creation model. In: AMS Conference, 20 May 2013, Monterey, United States. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Item Type: Conference or workshop item (Paper)
Subjects: H Social Sciences
H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Tracey Pemble
Date Deposited: 10 Feb 2014 16:12 UTC
Last Modified: 06 Feb 2020 04:09 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/38197 (The current URI for this page, for reference purposes)
Laffey, Des: https://orcid.org/0000-0001-5502-0250
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