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Review of the effectiveness of the controls on infant formula and follow-on formula, Literature Review

Lee, Ellie J., Furedi, Frank (2009) Review of the effectiveness of the controls on infant formula and follow-on formula, Literature Review. Review of: Review of the effectiveness of the controls on infant formula and follow-on formula by UNSPECIFIED. The Food Standards Agency (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:37817)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided.

Abstract

The objectives of the research were as follows:

• To assess whether infants under 6 months are being fed follow-on formula and if so, the

reasons why

• To assess whether the new controls upon the ways in which follow-on formula are

presented and advertised2 have been effective in making it clear to all those likely to be

involved in child care, including parents, formal and informal carers, health professionals

and parents-to-be, that advertisements for follow-on formula relate to formula only for

older babies (6 months plus), and are not perceived as, or confused with, infant formula

advertising, which is prohibited and

• Based upon this evidence, to draw conclusions about what changes, if any, could be

made to the presentation and advertising of infant / follow-on formula, for consideration

by the review panel

Item Type: Research report (external)
Subjects: H Social Sciences
Divisions: Divisions > Division for the Study of Law, Society and Social Justice > School of Social Policy, Sociology and Social Research
Depositing User: Lisa Towers
Date Deposited: 20 Jan 2014 14:46 UTC
Last Modified: 16 Nov 2021 10:14 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/37817 (The current URI for this page, for reference purposes)
Lee, Ellie J.: https://orcid.org/0000-0001-8131-6872
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