Review of the effectiveness of the controls on infant formula and follow-on formula, Literature Review

Lee, Ellie J. and Furedi, Frank (2009) Review of the effectiveness of the controls on infant formula and follow-on formula, Literature Review. Review of: Review of the effectiveness of the controls on infant formula and follow-on formula by UNSPECIFIED. The Food Standards Agency (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Abstract

The objectives of the research were as follows: • To assess whether infants under 6 months are being fed follow-on formula and if so, the reasons why • To assess whether the new controls upon the ways in which follow-on formula are presented and advertised2 have been effective in making it clear to all those likely to be involved in child care, including parents, formal and informal carers, health professionals and parents-to-be, that advertisements for follow-on formula relate to formula only for older babies (6 months plus), and are not perceived as, or confused with, infant formula advertising, which is prohibited and • Based upon this evidence, to draw conclusions about what changes, if any, could be made to the presentation and advertising of infant / follow-on formula, for consideration by the review panel

Item Type:	Research report (external)
Subjects:	H Social Sciences
Divisions:	Faculties > Social Sciences > School of Social Policy Sociology and Social Research
Depositing User:	Lisa Towers
Date Deposited:	20 Jan 2014 14:46 UTC
Last Modified:	25 Nov 2016 13:45 UTC
Resource URI:	https://kar.kent.ac.uk/id/eprint/37817 (The current URI for this page, for reference purposes)