Unmasking the institutional formations of giving

Wilkinson, Iain M. (2012) Unmasking the institutional formations of giving. In: Philanthropy and a better society. Alliance Publishing Trust, London, London, pp. 45-48. ISBN 978-1-907376-15-3. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)

Abstract

The May 2011 Giving White Paper declares a concern to ‘engage people at different life stages – from primary school children to pensioners’ and to create ‘sustainable social norms around giving’ (HM Government, 2011: 9 & 32). Schools, universities, the workplace and the activities of those who are newly retired are all identified as key sites for the introduction of initiatives to ‘celebrate’ and ‘encourage’ giving. In this regard, it opens the door to a sociological approach to understanding how people are disposed to give their time and money to philanthropic and charitable causes. It also, however, quickly abandons the attempt to think sociologically about how this might be achieved. This chapter offers a brief sociological critique of the ways in which the White Paper conceives the task of building a giving society. It further moves to outline an alternative approach that does not focus on how people might be ‘nudged’ into giving by smart informational pitches but, rather, concentrates on the project of making giving a social norm and socializing force in everyday life.

Item Type: Book section
Subjects: H Social Sciences
Divisions: Faculties > Social Sciences > School of Social Policy Sociology and Social Research
Depositing User: Mita Mondal
Date Deposited: 10 Dec 2013 10:48 UTC
Last Modified: 29 May 2019 11:38 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/37430 (The current URI for this page, for reference purposes)
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