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How donors choose charities: Findings of a study of donor perceptions of the nature and distribution of charitable benefit

Breeze, Beth (2010) How donors choose charities: Findings of a study of donor perceptions of the nature and distribution of charitable benefit. Working paper. Alliance Publishing Trust, Centre for Charitable Giving and Philanthropy, London (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
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http://www.alliancemagazine.org/members/pdfs/howdo...

Abstract

This paper is concerned with the question of how donors select charitable

giving decisions. The study is based on interviews with 60 committed donors,

There is a widespread belief that charities exist primarily to help needy

charitable beneficiaries. However, this study finds that people do not give to

them. In particular, the study finds four non?needs?based criteria that commonly

Donors’ tastes, preferences and passions, acquired ?? as a result of an

even among donors who perceive themselves to be motivated by

?? Donors’ personal and professional backgrounds, which shape their

?? Donors’ perceptions of charity competence, notably the efficiency with

the quality and quantity of direct mail.

makes a difference and is not ‘drowned out’ by other donors and

Given the voluntary nature of charitable activity, these are not surprising

demand-driven: the freedom to distribute as much as one wants, to whom one

encourage donations tend to assume that philanthropy depends on objective

to overestimate the extent to which people act as rational agents results in

problem for which funding is sought. The assumption underlying this approach is

much giving could be described as ‘taste-based’ rather than ‘needs-based’.

Item Type: Monograph (Working paper)
Subjects: H Social Sciences
Divisions: Faculties > Social Sciences > School of Social Policy Sociology and Social Research
Depositing User: Beth Breeze
Date Deposited: 05 Dec 2013 10:59 UTC
Last Modified: 22 Jan 2020 04:05 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/37204 (The current URI for this page, for reference purposes)
Breeze, Beth: https://orcid.org/0000-0002-9458-9404
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