How category reporting can improve fundraising

Cartwright, Edward and Patel, Amrish (2013) How category reporting can improve fundraising. Journal of Economic Behavior and Organization, 87 . pp. 73-90. ISSN 0167-2681. (doi:https://doi.org/10.1016/j.jebo.2013.01.003) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

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Official URL
http://dx.doi.org/10.1016/j.jebo.2013.01.003

Abstract

Many fundraisers report donations using categories such as more than £ 1000, more than £ 10,000, etc. One naturally wonders how we should categorise donations and whether categorising raises more than simple uncategorised reporting. To answer these questions, we employ a signalling game framework in which both the donor's donation and his benefits of being in a higher category are determined endogenously. We find that categorised reporting can always improve fundraising. Both high and low category thresholds can increase donations, with prior beliefs determining which is better. While categorising can lead to the existence of a low donation equilibrium, it is less problematic if signalling benefits are low.

Item Type: Article
Uncontrolled keywords: Category reporting; Esteem; Fundraising; Signalling
Subjects: H Social Sciences > HB Economic Theory
Divisions: Faculties > Social Sciences > School of Economics
Depositing User: Edward Cartwright
Date Deposited: 23 Nov 2013 08:56 UTC
Last Modified: 14 May 2014 12:39 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/36840 (The current URI for this page, for reference purposes)
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